« on: January 08, 2009, 12:02:01 PM »
I didn't have any problem with HOS/Fathom for releasing both very commercial material and less commercial material. What bugged me about what happened there, which led to the demise of Fathom, was that they started out small and humble, and apparently satisfied with selling a smaller number of copies of CDs. Then when they started releasing the more commercial stuff, as I understand it, they changed their operation and added a ton of overhead (lots of employees and expensive offices) which made the Fathom type releases no longer feasible.
I say, fine, do the more commercial stuff if you like, but not if it's just a quick path to becoming a bloated, overly-profit-focused corporate entity that can no longer "afford" to do the kind of cool, artistic stuff that got you where you are in the first place.
I don't know. I think it's far easier to second guess marketing miscalculations in hindsight. I think it can be difficult for a growing company not to run the risk of being victimized by its own success. At some point, you may need to grow to accommodate increased demand, but that may lead to giving up a certain amount of control to others (marketers) whose decisions may be ultimately prove to be wrong. On the other hand, I think that Projekt helped to ensure its continued survival by cutting back its staff and closing its Chicago office a few years back.