« on: April 07, 2014, 08:12:08 AM »
On a side note, I wish people would do away the .99 thing. It's not $13.98 for a CD, it's $14. You're not fooling anyone with that tactic.
Actually, that's not true. People ARE fooled by it, which is why almost every seller in every industry prices things this way. Sure, our rational mind knows that $13.99 effectively equals $14, but our subconscious sees "$13..." and registers a lower price than if the seller just said "This product is $14."
It may seem like nonsense but it's proven to convince buyers that the price is actually lower, and make the prospective buyer more likely to buy.