« on: July 29, 2010, 09:23:58 PM »
Yes, it pays, but the process doesn't really require that many people. One or two college kids can crank out most of the new posts. Once you raise your visibility on the search engines you don't need to resort to this crap as much. I'm a member at a local FM radio station's forum, and they get a ton of this crap. Every - single - day. They don't do nearly as well at cleaning it up as you. (The tip-off there is when a Philadelphia FM radio station gets new forum members that claim to be from Kazakhstan.)
A lot of the spammers don't bother to post, they just have the links in their profile.
But some of them do put up a token post. Sometimes with gibberish, sometimes with a cute graphic or random fact, and then a link. Maybe the link is a harmless (but spammy) way to generate traffic. Or maybe you'll land on a hacked site and get a drive-by virus infection.