You would think Cambridge people would be into this genre of music. I just communicated with Howard Moscovitz of electro-music.com, and I asked him how the Baltimore Electronic Music Festival went last weekend (he and Bill Fox were performing there as Xeroid Entity.) Howard reported that there was just a handful of people there. You would think in the Baltimore-DC-Philly area, there would be some sort of support. Peck and I have had better turnouts in our little corner of the world for our local shows. It takes some very aggressive promotion to get people to come out and experience music that they know very little about.
This is such a fragile genre of music, and I think the best way to promote it is to perform live. I have noticed that most people really enjoy ambient/space music when exposed to it.
After a show I have often heard this from people; "Yeah, that's like the music they play on 'Hearts of Space.' I love that show." There's no doubt that the support of radio shows like HOS and Stars End help keep this music alive.
I think the internet helps keep the fire burning with sites like Hypnos and internet radio like stillstream.com. Review sites like http://hypnagogue.netfirms.com/
, and Binkleman's Wind and Wire are also instrumental in keeping ambient music alive, and they help spotlight new talent. There's a lot of fresh blood out there, but it's hard to get people to change their listening habits. That's why I think live performance along with web presence is the best way to promote this genre.