I don't know if this is the 'new reality' or not, but BC is unique (as far as I'm aware) in that it lets people stream releases in effect. I've heard that may change, even iTunes limits listening to a preview. Naturally this differs from a service like Spotify, but it seems to me to be the same thing in effect, it's just that listening is free on BC.
I understand the artist deciding to limit their tracks and I also understand that the listener wants to hear the full release (which is what I currently do with my material)
Bandcamp does limit the number of times you can stream something. I was streaming a Mick Chillage album last week; this week I tried to listen again, but I got a pop-up telling me to open my wallet. I clicked "no thanks"; now when I hit play, the same pop-up window appears, and I can't stream it anymore.
I found a way around that in a web browser. I don't know if I should openly just come out with how to get around that, but if the majority here thinks I should, then I will post the solution.....
<hint> your cookie history