« on: February 20, 2010, 02:17:03 PM »
I find it frustrating when people say something along the lines of 'Oh do it properly and release a pressed CD - I don't trust CD-Rs etc'
Well, I'm sure if artists were able to they would release a pressed CD they would do, but here's some points to bear in mind:
A CD pressing of 500 discs would cost £650 or thereabouts in the UK (including printed artwork, booklets etc), factor in other costs such as
mastering engineering and artwork and it starts to become expensive (unless you're pretty well off). The primary consideration is, how many of these discs could an independent label/non 'big-timer' actually sell ? - is it worth their investment ? My feeling is that most artists are currently
re-evaluating whether to release CD-R's these days, let alone pressed CDs !
Regarding the 'known' established artists. even Steve Roach and Robert Rich are selling less CDs these days, compared to what they used to. I'm wondering who can afford to fund such a venture on a basis that sales are not an issue ? There's nothing worse than having loads of lovely looking pressed CDs lying around in boxes.
Say I want to release 2 albums a year. As pressed CDs I can't do it, as small numbers of CD-Rs, I can, as download only releases, I could release as many as I want to. I can see the advantages of download only releases from the artist's point of view. A digital release provides a revenue stream (well a trickle more like!) over time. I sell a lot more downloads now than I used to and all my albums apart (from my most recent ones) have sold out as CD-Rs and its unrealistic to get some more made up. The downloads will continue to sell in the future.
Look at Atmoworks, look at JKN's relaxed machinery label, look at Hypnos even, to see where the pressed CD / CD-R thing is going.
For an artist, IODA and CD Baby enable you to get onto to iTunes, Napster, emusic et al for very little.
On the point of diminishing CD sales meaning that the genre is less popular than it was, then I'm not so sure if this is the case. There's arguably
more people now hearing ambient music through the likes of Lastfm and streaming radio stations - hearing something on lastfm and then buying it there and then from iTunes or Amazon.
In my view, it's not being tight , or lacking in artistic vision, it's a case of weighing up the pros and cons of is it worth it ? and will it be
worth it in the future ?