Heres so more thoughts from Sam from todays news letter.....I enjoy projekt releases and a few forum members release their music through projekt
There are other good ambient electronic labels, obviously Hypnos for one. Any "news" about this genre is interesting but I dont come across much and as a great deal of music is self released I find it interesting to see what a traditional label is up to and Sam is quite vocal theses days."It's become obvious to me: over the last few years Projekt has become a (primarily) electronic/ambient label.
For clarity, I do not mean the EDM/dance style of electronic & ambient music. I mean floating, drifting meditative ambient, or adventurous drone / space-music electronics. For simplicity, I will refer to this side of Projekt's sound as "electronic."
I began Projekt 31 years ago, releasing a few compilation cassettes, and a whole bunch of my own solo-electronic music. In 1986, I released the first album from my band, Black Tape For A Blue Girl; the label's sound began an evolution toward a goth / ethereal / darkwave perspective. Projekt really came to people's attention in the early 90s, with the success of the rock-side-of-the-label acts Black Tape For A Blue Girl, Lycia, and Love Spirals Downwards. Fans and writers called Projekt "the American 4AD." But I wasn't soley focused on one sound; at the same time as the darkwave heydey, I was releasing electronic music. In fact, the fourth band on the label was O Yuki Conjugate, with their tribal ambient masterpiece, Peyote. In late 1995, I released the first Steve Roach album on Projekt, his double-CD collaboration with vidnaObmana, Well of Souls. Parallel to the darkwave sound, the electronic side continued to grow.
I dug into the numbers, to see if my hunch was right about the direction the label has taken. I tallied up the last 12 month's royalty payments, and sorted the artists into electronic or darkwave.
On royalties paid to the label's top-25 acts, 69% went to the electronic artists, 31% to the darkwave artists. Yes, 69%! A big chunk of the 69% goes to Steve Roach, while on the darkwave side much of that 31% goes to Voltaire. If you pull those two artists, and compare the rest of the acts, the ratio skews slightly more darkwave, yet remains nearly the same: 64% electronic / 36% darkwave.
My hunch was correct.
Now, part of this shift can be attributed to the lack of releases from my band, Black Tape For A Blue Girl. We were a big part of those sales in the 90s, but as the label grew busier I've taken less and less time to work on my own music. With Lycia and Love Spirals Downwards and Mira gone, the bands that contributed the bulk of the rest of the darkwave side are no longer here to keep up the tradition.
You might have noticed that Projekt's CD output reflects this switch, with many more electronic releases in the last two years. I still love the darkwave bands, of course. But I want to focus on what you are interested in."/i]