It's bizarre to me that Lexicon themselves would imply the software reverb plugin is as good as or better than the hardware product. I doubt they're trying to get out of the market of hardware reverbs.
Well it might be hard to imagine I agree.
But the one who said it has been the programmer who implemented the algoritms in PCM90/91 and PCM96 so I really think he is not just talking shit, if there is any person who knows what he is talking about, it must be him...unless it is just a PR stunt...but I strongly think not...
According to him the native bundle is just an progression of the PCM96 with slight improvements and what they have been working on for the last few years, which also will be included in the next update for the hardware PCM96 aswell, but right now the software bundle is the latest version and most refined verions of these algorithms.
From an economic stand point I see no reason why they would go software especially because of piracy, I thought we would not see it..in a long time... even though this bundle cost a lot...It cost as much as the PCM91 Hardware does.
But one of the main reason why Lexicon is going software, is that the in the current situation the computer CPU is much stronger then the dsp chips, according to him they have a lot of ketching up to do. Also these DSP chips like TigerSHARC which was used in PCM96 is both very expensive and very hard to program in practice to get out the full power of these DSP chips, as it looks now this is obsolete technology, cause they can't compete with Intel.
Also in general, studios prefer more and more software as the CPU power is getting better. There is obvious advantages to use software also, you can use as man instances as you want, you are no longer limited to two channels/instances in your DAW, this has before been a very limited factor for many.