Is that actualy what the payment rate is then 1000 plays for $10? If so that is poor. I do recall a Projekt email where Sam said it was 247 plays for one dollar also. Mmmhh not great.
Yeah, not great at all. From reading Sam's blog articles on the whole streaming thing, his stance seems to have softened on it a little, but I'm glad he is putting the reality of these services out there. I've always felt that it's appropriate to support artists I like to the extent I can. That means buying albums either in lossless digital format or physical copies. Streaming is great for previews and checking out new artists but that's all it will be for me.
Re: Ekstatis' comments above, the norm for the current generation is simply to not buy any music at all and stream everything. Sadly, I don't see this changing any time soon. A lot of people under 30 are so cheap they won't even buy a CD for $5, much less anything that costs more than that.
Not that Neil Young isn't already rich, but there was a recent thread on another forum where people were complaining that his albums weren't on a streaming service, then when they were later added, everyone was happy because they "could finally listen to them". Never mind that most of his back catalog is available for between $5-8 a pop on CD brand new. I've seen similar threads complaining about the back catalogs of other artists and labels too (Kill Rocks Stars was one). With this line of thinking, you can extrapolate and see why it's tougher than ever for indie artists to simply break even on the music they make.