I know we've discussed this from slightly different angles before, but usually the question has been mixed-in with other issues (CD versus CDR, piracy, the effect of free downloads, etc.) so here I'd like to make my question very specific.
How much does the price of a CD affect your willingness to buy? Is there a price below which you would be more likely to purchase a CD? Is there an even lower price point at which you would view the CD purchase almost as an impulse buy?
For myself as a music consumer (taking off my label owner for a moment), $16 and up represents "too high" and $12-14 represents sort of a normal, mid-point price, while CDs $10 and less seem cheap enough that I'm willing to take a bit more of a chance, and a CD as low as $6-7 is cheap enough I'd pick it up on impulse, without much consideration.
Hypnos CDs have usually been $12.99 for a pressed CD or $11.99 for a CDR in a slimline case. More recently we've tried $9.99 for CDR in slimline cases and $10.99 for a pressed disc in a paper sleeve.
I've considered trying out an extra-low-price release just to see what would happen, maybe even in a jewel case or a digipak. What would people think about that? I mean, obviously cheaper is better, but how many of you would actually be more likely to try the music for a price $3 or $5 lower?