It came about after electronicscene.com went down if I recall correctly. Same guy started that site up. Initially was mostly electronic music related, but some time later it opened up to other genres. Too bad it went down as that was one of the few sites I have my music up on. Soundclick, bandcamp, reverbnation are the 3 that are currently active. I may look for another site that caters to electronic music in the same respect *or* stick with Bandcamp/Reverbnation. I just don't want to be paying for multiple sites if I can help it. I see one increased the size of the tracks but have to check my mail on who it was (recently announced in email to me).