Has anyone else read this? An interesting expose on musical survival within nitch genres:The Reality of Depending on True Fanshttp://www.kk.org/thetechnium/archives/2008/04/the_reality_of.php
I have been researching new business models for artists working in the low end of the long tail. How can one make a living in a micro-niche? Is it even possible, particularly in this realm of no-cost copies? I proposed the idea of artists directly cultivating 1000 True Fans, which I wrote up in a previous post. It was a nice thesis that got a lot of blog-attention, but it was short on actual data. I solicited real numbers from those who wrote me, and I also sought out others who had a reputation for thriving on a dedicated fan base, and asked them to share their experiences.
One of the artists I contacted was musician Robert Rich, whom I knew only as a fan (but not a True Fan). Rich was an early pioneer in ambient music, and a force in the Bay Area new age music scene in the early 1980s. He's prolific, issuing about 40 albums in the past 20 years, many in collaboration with other ambient musicians. Among his earliest albums was "Numena", which made his reputation, and among his latest is "Eleven Questions", which was recorded with colleagues in a seven day burst at his home studio...(full article
also:1,000 True Fanshttp://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php