So a sub 37 with reverb will sound cool.
Moog is about the only synth that sound good without effects.
I have used Xpander myself, without effects it sounds nothing special it is with effects it starts to shine in my opinion.
While with software synths it is mostly the "polish the turd principle" while the xpander you had a great foundation to work with from the start..
So yeah an analogue synt really helps... especially for this type of drone music since the analgo sounds more organic and alive naturally.
Since you are so into the Oberheims I assume you are into Steve Roach like me ?
A big part of his sounds is because of the Lexicon reverbs.
I am not saying that the Elektron is better then Xpander but I know enough that demos like this do not say anything for me personally, it is when you turn of all effects introduce professional pro audio effects and audio tools that you can start to explore the sonic possibilities. Since it is analogue I am sure it will beat most of what exist in the software land. I basically sold my Xpander because of the Lush 101 synth plugin, did give me a quite satisfied sound for the moment, but I also sold it cause it felt like a ticking bomb that could break down any moment and a lot of money would go into waste... so I am glad to see new true analogue synths like this being released in 2014 where all is going digital.. I hope we will see more of that.. Cause I really want to invest in an analogue synth..
I have been thinking about the sub 37 also... but I want to some other synth also that is not a moog. I have also been thinking about Access virus since that seem to be what all people talk about.. but it is not an analogue synth..if the elektron synth goes down little bit I will consider it.. the alternative is to buy an used synth...